Breaking news: Omobono joins forces with The Marketing Practice
After 20 years as an independent agency we’re delighted to announce that Omobono is now part of The Marketing Practice (TMP), bringing together two of the most globally respected B2B agencies: TMP a market-leader in ABM and demand generation with the world-class digital experience, creative and brand capabilities of Omobono.
B2B Ignite roundup
At this year's virtual B2B Ignite event, hosted by B2B Marketing, Omobono were proud sponsors of the CX stream and enjoyed the wide and varied discussion across the event. B2B Ignite is the flagship event for the B2B marketing industry, where B2B experts from both client and agency side come together to share experience, learning and take a look to the future.
Ben Dansie talks Digital with the Business Marketing Club
The Business Marketing Club (BMC) is a not-for profit Community for Business Marketing Professionals with over 1,000 participants across the world. Omobono are proud members of the BMC and regularly feature in their popular podcasts, hosted by Dave Stevens. The BMC’s latest podcast series, A2Z, is a business marketer’s guide to the A-Z of B2B […]
Why experience led B2B companies win: part one
B2B has evolved a great deal over the last few decades. It’s no longer just about products and services. We are now in the age of experience: CX, UX and even BX (Business Experience). In part one of this blog, CEO Ben Dansie shares how B2B has evolved and the importance of experience in B2B today.